Military Social Influencers are Trending

While we may not typically think of social media influencers and military service members going hand in hand, the combination of the two has proven extremely powerful and even life-changing.

Military influencers are starting to make an impact in mental health, recruiting, and life choices. After all, our selfless and patriotic military community undoubtedly carries influence among their peers.

According to a recent study, 36% of online users in the United States currently follow one military veteran or active duty member. Impressively, the top military influencers on social media have close to fifteen million followers. Furthermore, nearly 50% of people believe military influencers played a key role in helping them decide to enlist.

Thousands of notable military servicemen and women have emerged as influencers and are building virtual communities every day. Most military veterans indicate military influencers are telling truthful and relatable stories through their social media posts.

A study by Hill & Ponton, P.A. showed that 81% of Veterans found military influencers relatable; and 73% of respondents who’d considered enlisting found military influencers to be motivational. Another survey found that 50% of followers said finding invaluable military feedback and perspectives on current events was essential.

Military Influencers and Mental Health

A recently published study by the Journal of Technology in Behavioral Science found that military service members endorse stigma as a barrier to seeking psychological health care. In working to overcome this barrier, social media campaigns have shown positive effects.

The study illustrated that efforts by the Department of Defense to optimize its social media strategy to promote help-seeking behavior and decrease stigma showed positive results. Service members were more likely to share content, visit recommended websites, and engage in resources.

“The military members and first-responders are trained to help others, but not ourselves. And to ask for help is an act of selfishness that one should be ashamed of,” said Dr. Andrew Berry, Ph.D., Psy.D., ABPP,  who works with veterans to overcome the stigma of asking for help in mental health planted during military training.

The results of the study showed that optimizing outreach campaigns using iterative feedback can resonate and grab the attention of target audience members, ultimately driving behavior change concerning military stigma and help-seeking.

One military hero uses social media to engage with service members, veterans, and family members who struggle with PTSD and other mental health-related issues.

Marcus Luttrell’s podcast, Team Never Quit, made a recent list of the Best Military Podcasts (complete download list), and it’s no surprise that he has turned himself into a significant military Instagram influencer in addition to podcast host. Marcus is a veteran who is committed to:

  1. Honoring those who have fallen.
  2. Standing with those who have survived.
  3. Sharing their stories to inspire others never to quit. 
Top Military Influencers

“Women of the Military” was the No. 1 most popular military podcast in their study. This platform helps share the stories of women who have served and currently serve in the U.S. military. It was trendy among Republicans, Gen Xers, and other women. (see complete list)

Quality over quantity is a great start

If your Instagram account hasn’t reached the all-important 10,000 followers, which unlocks ‘link sharing,’ the BIO link is the key to user engagement. Instagram provides creators the option to add a BIO link that serves as the gateway to their portfolio of offerings. But remember –even though your website homepage is a logical link choice, your followers seek variety and innovation, so try to be imaginative and satisfy their needs.

Regardless of how many followers or subscribers you have, the challenge can be directing followers or prospects to the right resources. Whether to a video, live stream, or paid service, having a central digital hub (bio link) is crucial to growing follower retention.

Instagram BIO link Marketing Strategy

Consequently, military influencers and support organizations echo many influencer’s concern of guiding their followers once they click the bio link. That’s why Flowpage has made it extremely easy to offer vibrant and invaluable professional tools to ensure your follower enters your marketing workflow.

According to Nate Kanefield, product & growth director at Flowpage, “our over 200,000 of our clients tell us the user experience on a Flowpage has elevated their ability to communicate with their customer or end-user. Our CRM tools allow for easy capture of an email or redirect to an important resource on a website.”

Marine OCS Blog is hosting a live Instagram on Oct 27th at 730pm EST to discuss best practices on growing your social media followers. Flowpage specialists Nate Kanefield and Christie Decker will join to explain the benefits of Flowpage. Plus, they are giving away over $500 in services, including a free session with a Flowpage specialist.

Reserve your spot now and prepare to change the way your followers engage.

Resources for this article: Illustrating Best Practices in Optimizing Social Media Strategy for a Campaign Targeting Military Mental Health Stigma, Published: 07 January 2021;, and Hill & Ponton, P.A.

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